Backlinks that turn rankings and traffic into pipeline.
Editorial links placed where your buyers already are, measured in traffic, trials, and SQLs, not just Domain Rating.
Trusted by SaaS and online brands that care about measurable growth.
Why OtterLink?
800+
High-quality links built
800+
High-quality links built
800+
High-quality links built
15+
SaaS businesses trust us
15+
SaaS businesses trust us
15+
SaaS businesses trust us
200+
Network partners
200+
Network partners
200+
Network partners
2K
Min organic traffic sites
2K
Min organic traffic sites
2K
Min organic traffic sites
12
Month link replacement
12
Month link replacement
12
Month link replacement
40-80
Domain rating backlinks
40-80
Domain rating backlinks
40-80
Domain rating backlinks
After 12+ years in B2B marketing, leading teams for SEO software and VC-backed SaaS startups, we learned that the organic channel compounds when you combine great content with authority backlinks.
So, we built this offering to deliver the link-building part: relevant placements and safe anchors that move the pages that drive the relevant pipeline.
Our approach to Link Building (and why it works)
Editorial authority
We earn placements on DR 40–80, 2k+ organic traffic pages that people read.
Topical coverage
We build backlinks to clusters, not just the random pages, so rankings stick.
De-risked anchors
We map anchors to intent and use exact match sparingly to de-risk penalties.
Pricing that scales with authority
Pricing that scales with authority
Otter Starter
For early proof, launches, or a single cluster you want to lift now.
What's Included:
10 backlinks per month
1 topical cluster
1 listicle inclusion
1-2 partial match anchors
Brand + Natural anchors
Monthly reporting
No Monthly strategy call
Otter core
Build steady momentum across clusters to move the pipeline.
What's Included:
20 backlinks per month
2-3 topical cluster
2 listicle inclusion
2-4 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Scale
Accelerate across multiple clusters to dominate ranking in SERPs.
What's Included:
30 backlinks per month
3-5 topical cluster
3 listicle inclusion
4-6 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Starter
For early proof, launches, or a single cluster you want to lift now.
What's Included:
10 backlinks per month
1 topical cluster
1 listicle inclusion
1-2 partial match anchors
Brand + Natural anchors
Monthly reporting
No Monthly strategy call
Otter core
Build steady momentum across clusters to move the pipeline.
What's Included:
20 backlinks per month
2-3 topical cluster
2 listicle inclusion
2-4 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Scale
Accelerate across multiple clusters to dominate ranking in SERPs.
What's Included:
30 backlinks per month
3-5 topical cluster
3 listicle inclusion
4-6 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Starter
For early proof, launches, or a single cluster you want to lift now.
What's Included:
10 backlinks per month
1 topical cluster
1 listicle inclusion
1-2 partial match anchors
Brand + Natural anchors
Monthly reporting
No Monthly strategy call
Otter core
Build steady momentum across clusters to move the pipeline.
What's Included:
20 backlinks per month
2-3 topical cluster
2 listicle inclusion
2-4 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Scale
Accelerate across multiple clusters to dominate ranking in SERPs.
What's Included:
30 backlinks per month
3-5 topical cluster
3 listicle inclusion
4-6 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Starter
For early proof, launches, or a single cluster you want to lift now.
What's Included:
10 backlinks per month
1 topical cluster
1 listicle inclusion
1-2 partial match anchors
Brand + Natural anchors
Monthly reporting
No Monthly strategy call
Otter core
Build steady momentum across clusters to move the pipeline.
What's Included:
20 backlinks per month
2-3 topical cluster
2 listicle inclusion
2-4 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Scale
Accelerate across multiple clusters to dominate ranking in SERPs.
What's Included:
30 backlinks per month
3-5 topical cluster
3 listicle inclusion
4-6 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Starter
For early proof, launches, or a single cluster you want to lift now.
What's Included:
10 backlinks per month
1 topical cluster
1 listicle inclusion
1-2 partial match anchors
Brand + Natural anchors
Monthly reporting
No Monthly strategy call
Otter core
Build steady momentum across clusters to move the pipeline.
What's Included:
20 backlinks per month
2-3 topical cluster
2 listicle inclusion
2-4 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
Otter Scale
Accelerate across multiple clusters to dominate ranking in SERPs.
What's Included:
30 backlinks per month
3-5 topical cluster
3 listicle inclusion
4-6 partial match anchors
Brand + Natural anchors
Monthly reporting
Monthly link strategy call
What our customers say
What our customers say
What our customers say
A few success stories to prove we walk the talk
A few success stories to prove we walk the talk
A few success stories to prove we walk the talk
"We sell to local service pros, so relevance is everything. In 9 months, OtterRank built over 270 links, earning placements in top industry blogs and roundups. Our Top-3 moved from 21 to 54, Top-10 from 86 to 171, and organic trials jumped 44%. "
"We sell to local service pros, so relevance is everything. In 9 months, OtterRank built over 270 links, earning placements in top industry blogs and roundups. Our Top-3 moved from 21 to 54, Top-10 from 86 to 171, and organic trials jumped 44%. "
"We sell to local service pros, so relevance is everything. In 9 months, OtterRank built over 270 links, earning placements in top industry blogs and roundups. Our Top-3 moved from 21 to 54, Top-10 from 86 to 171, and organic trials jumped 44%. "
Chris Moreschi, Founder
"We wanted more qualified sign-ups from agents discovering us through content. OtterRank focused on feature and comparison clusters. Within 3-4 months, our top-3 keywords increased and sign-ups from content journeys rose by 24%."
Jamie Saine
Principal Product Marketing Manager
"We wanted more qualified sign-ups from agents discovering us through content. OtterRank focused on feature and comparison clusters. Within 3-4 months, our top-3 keywords increased and sign-ups from content journeys rose by 24%."
Jamie Saine
Principal Product Marketing Manager
"We wanted more qualified sign-ups from agents discovering us through content. OtterRank focused on feature and comparison clusters. Within 3-4 months, our top-3 keywords increased and sign-ups from content journeys rose by 24%."
Jamie Saine
Principal Product Marketing Manager
"Social platform specific terms drive our trials. OtterRank’s contextual placements helped us reach the exact audience we needed. The average rankings for our target keywords improved by six positions within 90 days. At our volume, that’s huge."
Ana Lopez
Senior Content Marketer
"Social platform specific terms drive our trials. OtterRank’s contextual placements helped us reach the exact audience we needed. The average rankings for our target keywords improved by six positions within 90 days. At our volume, that’s huge."
Ana Lopez
Senior Content Marketer
"Social platform specific terms drive our trials. OtterRank’s contextual placements helped us reach the exact audience we needed. The average rankings for our target keywords improved by six positions within 90 days. At our volume, that’s huge."
Ana Lopez
Senior Content Marketer
"We’ve been working with OtterLink for 8 months and asked them to focus on helpdesk terms. We’re now #5 for “best helpdesk software,” and that single win alone pays for the engagement."
SathishBabu Raghavan
Manager - Digital Marketing & SEO Strategist
"We’ve been working with OtterLink for 8 months and asked them to focus on helpdesk terms. We’re now #5 for “best helpdesk software,” and that single win alone pays for the engagement."
SathishBabu Raghavan
Manager - Digital Marketing & SEO Strategist
"We’ve been working with OtterLink for 8 months and asked them to focus on helpdesk terms. We’re now #5 for “best helpdesk software,” and that single win alone pays for the engagement."
SathishBabu Raghavan
Manager - Digital Marketing & SEO Strategist
"We needed quick wins on sales terms and asked Pawan and the team to go after them. Within 90 days, we’re in the top 3 for “sales report” and in the top 10 for another 3–4 key sales terms. The lift in qualified pipeline from organic search is clear."
Desiree Echevarria
Content Marketer Lead
"We needed quick wins on sales terms and asked Pawan and the team to go after them. Within 90 days, we’re in the top 3 for “sales report” and in the top 10 for another 3–4 key sales terms. The lift in qualified pipeline from organic search is clear."
Desiree Echevarria
Content Marketer Lead
"We needed quick wins on sales terms and asked Pawan and the team to go after them. Within 90 days, we’re in the top 3 for “sales report” and in the top 10 for another 3–4 key sales terms. The lift in qualified pipeline from organic search is clear."
Desiree Echevarria
Content Marketer Lead